Why Create Rich Notifications?
It’s simple: our data shows that the use of an embedded image within an Android push notification resulted in up to a 56% higher direct open rate on average compared to mobile push notifications without an image.
With use cases ranging from a video replay of an important moment during the big game, to highlighting an image of a product that’s on sale — or even just a funny animated gif to engage your audience — rich push notifications are something you’ll want to add to your marketing toolkit. (For even more use cases and ideas, check out our Rich Notification Inspiration Guide.)
In this post, we offer a rich push notifications tutorial for both Android and Apple platforms. You’ll see how easy it can be to create and send push notifications that highlight rich media. And if you have any questions — or just want to chat about how rich push notifications might help you meet and beat your business goals, contact us any time.
Let’s get started.